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Lead Generation

How Lead Generation Fraud Affects Brands and Consumers

If you’re working in the digital marketing space, you probably use lead generation forms as part of your marketing strategies. Usually found on landing pages, pop-ups, and other web page assets, lead generation forms let you collect information about potential customers by offering something...
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Lead Generation

Why Lead Generation Companies Need an Ad Fraud Solution

Lead generation companies are in the business of gathering and delivering qualified leads to their customers. It’s their bread and butter. But what happens when they deliver leads that are fraudulent?  
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Lead Generation

How Advancements in A.I. and Machine Learning Impact Lead Generation

What do marketers think will be the biggest trend of 2018? According to a BrightEdge survey¹ conducted earlier this year, artificial intelligence continues to rank high on the list, trailing closely behind consumer personalization.
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Lead Generation

How an Ad Fraud Solution Can Support TCPA Compliance

Back in the early nineties, the telemarketing industry reached a boiling point. Thanks to improved autodialing technology, marketers could reach thousands of people a day, spamming consumers with prerecorded sales pitches and robocalls. 
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Lead Generation

Affiliate Marketing Lead Generation: Beware of Form Bots

In affiliate marketing , companies looking for new customers ask affiliates to find them leads. In exchange, the company pays the affiliate for each lead generated, following the classic cost per lead (CPL) pricing model.
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Lead Generation

How Does Ad Fraud Affect Lead Generation

Ad fraud has its tentacles in many things, including lead generation. If you find yourself spinning your wheels or getting notices that you’ve violated TCPA compliance, your lead generation methods may have been affected by ad fraud.
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Lead Generation

Lead Generation: When Ad Fraud Solutions Can Help

Lead generation is necessary to grow your business. But producing a lead generation strategy takes time to plan and execute.
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