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Influencers

Fake Influencers, Bots, and Instagram Ad Fraud: How Marketers Can Protect Themselves

Thanks to influencer fraud, brands could be wasting up to $500 million dollars per year on fraudulent influencers.¹ As influencer marketing becomes more and more popular, marketers need to be vigilant.
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Influencers

How Instagram Influencers Are Adding to the Ad Fraud Problem

It’s 4:15 p.m. and you’re hitting the proverbial wall. You take a break and start scrolling through your Instagram feed. You notice your friend from college has 2.7 million likes on one of her posts.  
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