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Ad Fraud

In with the New, Out with the Old: Why Viewability Is a Broken Metric

In today’s world, the term data-driven weaves itself into just about every conversation when it comes to business. As a result, business metrics have become more important than ever before. For advertisers, metrics have long been part of the game. Nowadays, coworkers in other departments and...
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Digital Advertising

Facebook Isn't the Only One That's Misusing Data

In 2018 Facebook got a lot of heat, and for good reason. But they’re not the only ones who are misusing consumer data. And that is major cause for concern for individuals worried about their data.  
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Digital Advertising

How to Balance Policy Updates and Company Growth

A few months ago, we were facing a tight deadline with the EU’s General Data Protection Regulation (GDPR). In the aftermath, we see that the race toward GDPR compliance shed a light on a problem the digital industry faces frequently: stoppage. When a policy change occurs, it requires you to stop...
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