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Digital Advertising

Ways Fraudsters Use Test Credit Card Numbers and What to Do About It

E-commerce fraud is quite common. According to Shift Processing, a credit card processing vendor, credit card fraud was up 18.4 percent in 2018, and that number has continued to climb. There are different types of e-commerce fraud, and in order for scammers to capitalize on their efforts, most of...
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Digital Advertising

The Top 8 Things Every Online Ad Publisher Should Know About Ad Fraud

Ad fraud is something that every online ad publisher needs to be familiar with these days. According to Adobe research relayed by The Wall Street Journal, 28 percent of all online traffic is fraudulent. 
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Ad Fraud

How Can You Grow Your Company with an Ad Fraud Solution

Ad fraud has been a problem for some time, and a well-known problem at that. Back in 2016, a Mashable headline read, “Ad fraud could become the second biggest organized crime enterprise behind the drug trade.” Even Virginia Senator Mark Warner relayed this stat in a tweet to emphasize the problem.
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Ad Fraud

In with the New, Out with the Old: Why Viewability Is a Broken Metric

In today’s world, the term data-driven weaves itself into just about every conversation when it comes to business. As a result, business metrics have become more important than ever before. For advertisers, metrics have long been part of the game. Nowadays, coworkers in other departments and...
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Digital Advertising

How to Balance Policy Updates and Company Growth

A few months ago, we were facing a tight deadline with the EU’s General Data Protection Regulation (GDPR). In the aftermath, we see that the race toward GDPR compliance shed a light on a problem the digital industry faces frequently: stoppage. When a policy change occurs, it requires you to stop...
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