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Click Fraud

4 Ways Click Fraud Derails Conversion Campaigns

Pay-per-click (PPC) advertising is widely regarded as one of the best investments a digital marketer can make. Google estimates an average $2 return for every $1 spent on Google Ads, while a recent study found that PPC website visitors are 50% more likely to make a purchase than organic visitors.
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Click Fraud

4 Tips to Protect Your Agency and Clients From Click Fraud

Click fraud is one type of pay per click internet fraud that isn’t slowing down. Fueled by bots or users who click on a link with the purpose of charging someone, fraudsters don’t care about the collateral damage.  
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Click Fraud

Click Fraud Protection: How to Avoid Click Farms

Sure, we’re a little obsessed with bots on this blog. But we definitely keep tabs on another major ad fraud culprit: human click farms.
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Click Fraud

The Trouble With Click Fraud on Facebook

Introduced by Facebook in 2009, the like button quickly became a standard social media feature, with iterations popping up on Instagram and Twitter. Originally it was meant to show an emotional response; you literally “liked” the posted content. In 2010, the like button replaced Facebook’s “Become...
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Click Fraud

How Does Ad Fraud Affect Clicks?

In the early 2000s, pay per click (PPC) or CPC (cost per click) became the standard for online advertising. Advertisers looking to get their brands in front of online customers, used PPC to place their ads on search engines, on websites, and even in social media posts.  
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Click Fraud

Click Fraud Prevention 101

Click fraud doesn’t discriminate. It’s a global problem that you can’t outrun. Like horror villain Michael Myers, it will keep coming for you.
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