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Ad Fraud Solution

Why OTT & CTV Need an Ad Fraud Solution

Currently in the United States, Over-the-Top (OTT) viewing occurs on more than 2.4 billion devices and Connected TV (CTV) viewing, 168.1 million.¹ OTT in particular, is anticipated to see the largest increase in video ad spend within the next five years, making it a prime target for invalid...
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Ad Fraud Solution

10 Signs You Need an Ad Fraud Solution

For advertisers, using an ad fraud solution isn’t even a question anymore, it’s a necessity. Unless advertisers are proactive against ad fraud, they stand to lose an estimated $19 billion to ad fraud this year.  
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Ad Fraud Solution

Choosing an Ad Fraud Solution That's Right For You

Choosing an ad fraud solution is an important step in protecting your brand. An ad fraud solution adds an extra layer of protection against sneaky fraudsters, not only saving you time and money, but also ensuring that your marketing runs efficiently. But not all ad fraud solutions are cut from the...
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Ad Fraud Solution

The Problem With Ad Fraud Solutions

Ad fraud continues to rock digital advertising. To stay ahead of fraud, not having an ad fraud solution in place is no longer an option. However, in an advertiser’s haste to stave off fraud, they may be overlooking critical problems with some ad fraud solutions currently on the market.  
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Ad Fraud Solution

Ask Your Ad Fraud Protection Vendor These Questions Now

In the digital advertising ecosystem, ad fraud is a serious problem. Ad fraud comes in many different forms, like click fraud, search ad fraud, ad injection, ad stacking, domain spoofing, and pixel stuffing. Each of these schemes are damaging to the advertising industry, costing businesses more...
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Ad Fraud Solution

Why Affiliate Marketers Need an Ad Fraud Solution

Fraudsters aren’t picky when it comes to choosing their ad fraud victims. Big brands, small businesses, and affiliates are all ripe for picking. Affiliates, in particular, are vulnerable because they don’t think fraudsters would go after the little guy.  
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Ad Fraud Solution

Why an Advertiser Needs Ad Fraud Protection

Digital advertising is going through some turbulent times, thanks to the influx of ad fraud-related news rocking the industry. Bots and brand safety concerns had top brands like P&G pulling millions of dollars away from digital ad spending in 2017. Recent investigations exposed an elaborate fraud...
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Ad Fraud Solution

Why a Publisher Needs Ad Fraud Protection

Ad fraud isn’t just contained to one sector of digital advertising; the entire supply chain is affected. Since the industry focus tends to be on how ad fraud affects advertisers, most publishers assume ad fraud doesn’t apply to them. After all, publishers only see a small percentage of bots on...
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Ad Fraud Solution

Not All Ad Fraud Protection Is Cut From the Same Cloth

When you realize you have an ad fraud problem, it’s only natural to immediately want to tackle it head on. But before you sign on the dotted line for an ad fraud protection solution, make sure you do your research first.  
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