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Ad Fraud

How Can You Grow Your Company with an Ad Fraud Solution

Ad fraud has been a problem for some time, and a well-known problem at that. Back in 2016, a Mashable headline read, “Ad fraud could become the second biggest organized crime enterprise behind the drug trade.” Even Virginia Senator Mark Warner relayed this stat in a tweet to emphasize the problem.
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Ad Fraud

Anura Awarded TAG Certified Against Fraud Seal by the Trustworthy Accountability Group

MIDDLETOWN, DELAWARE—January 31, 2020—Anura, a leading provider of ad fraud protection solutions, is excited to announce that it has been awarded the TAG Certified Against Fraud Seal by the Trustworthy Accountability Group (TAG). After achieving the TAG certification with independent validation by...
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Ad Fraud

What Does Ad Fraud Have to Do with Your Digital Marketing Campaign?

When you think of cybercrime, the first thoughts that come to mind are likely centered around the big-time data breaches that make headlines. When companies such as Marriott, Yahoo, Equifax, and Capital One have hundreds of millions of records exposed, it tends to make an impression.
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Ad Fraud

In with the New, Out with the Old: Why Viewability Is a Broken Metric

In today’s world, the term data-driven weaves itself into just about every conversation when it comes to business. As a result, business metrics have become more important than ever before. For advertisers, metrics have long been part of the game. Nowadays, coworkers in other departments and...
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Ad Fraud

Ad Fraud Can Have a Monumental Impact on TCPA Compliance and Affect Your Bottom Line

Since telemarketing began in earnest back in the early 1980s, this method of generating sales leads has been growing — and learning. Improved technology meant that businesses could lean on computer-integration, predictive dialing, as well as robocalls to reach thousands of potential customers per...
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Ad Fraud

Ad Fraud Secrets That Everyone Misses

Ad fraud, the practice of generating profits by fraudulently converting, clicking, viewing, or generating online interactions, is a challenge not only for the advertisers affected, but also for the entire online marketing industry. This is because ad fraud undermines the trust in online marketing...
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Ad Fraud

The Real Truth About Ad Fraud, And Four Ways It's Destroying Brands

Ad fraud can derail a company’s digital campaigns before they even begin. As brands and companies take their products to market through a variety of channels, digital campaigns make up a greater percentage of the overall marketing efforts.
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Ad Fraud

Ad Fraud 101

Navigating ad fraud can be tricky and costly. In 2018, ad fraud cost advertisers an estimated $19 billion, and that number is anticipated to climb to $44 billion within the next three years. It’s critical for advertisers and publishers to know what is ad fraud, the signs of fraud, and how...
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Ad Fraud

Why Blockchain Isn't the Solution to Ad Fraud

  Within the next three years, ad fraud is predicted to hit a yearly loss of $44 billion. A primary contributor to ad fraud’s ability to flourish is the murky, complex digital advertising ecosystem of agencies, platforms, and publishers. Navigating this network is cumbersome, making it easy for...
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Ad Fraud

The Dangers of DNA Hacking

It’s eerie how real-life can mimic a page out of a fictional novel. Look around, and much of what you see mirrors Aldous Huxley’s Dystopian novel: Brave New World.  
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