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Ad Fraud

Fraud Detection: Online Survey Scams and How To Spot Them

When you’re on the hunt to make money, it’s tempting to spend a few minutes filling out an online survey that promises you a sweet monetary reward. But before you click, are you sure that survey is legit? Fraudulent online surveys hurt not only consumers but brands, too. Here’s what you need to...
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Ad Fraud

What Is a Bot, Anyway?

As the term "bots" becomes more common and widely used, you may find yourself asking, "just what is a bot?" Short for “robot,” bots are automated software programs built to carry out specific tasks. They do jobs that most people would find too repetitive or time-consuming. Bots can vary in...
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Ad Fraud

Five Common Marketing Campaign Performance Challenges

Advertising teams, regardless of industry or tenure, face challenges when it comes to optimizing various parts of their marketing campaign strategy. While there can be similar goals, themes, and channels for each campaign, teams may find themselves looking for ways to turn their strategy into a...
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Ad Fraud

Ad Fraud May Be Lowering Your ROI and Increasing Your Cost per Lead

The success of a marketing team is measured by certain metrics. One of the most commonly used metrics is cost per lead, which measures how cost-effective a lead generation marketing campaign is. Not only is this an important measurement of how successful a campaign is, but it also forms the...
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Ad Fraud

Payment Fraud On the Rise: How It's Affecting Your Organization

Research from the 2019 AFP® Payments Fraud and Control Survey Report by J.P. Morgan shows that payment fraud across all industries is a serious issue. According to the report, payment fraud has increased 20 percent since 2014, and 82 percent of businesses were targeted in 2018. 
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Ad Fraud

How Can You Grow Your Company with an Ad Fraud Solution

Ad fraud has been a problem for some time, and a well-known problem at that. Back in 2016, a Mashable headline read, “Ad fraud could become the second biggest organized crime enterprise behind the drug trade.” Even Virginia Senator Mark Warner relayed this stat in a tweet to emphasize the problem.
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Ad Fraud

Accountability Group Awards Anura TAG Certified Against Fraud Seal

MIDDLETOWN, DELAWARE—January 31, 2020—Anura, a leading provider of ad fraud protection solutions, is excited to announce that it has been awarded the TAG Certified Against Fraud Seal by the Trustworthy Accountability Group (TAG). After achieving the TAG certification with independent validation by...
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Ad Fraud

What Does Ad Fraud Have to Do with Your Digital Marketing Campaign?

When you think of cybercrime, the first thoughts that come to mind are likely centered around the big-time data breaches that make headlines. When companies such as Marriott, Yahoo, Equifax, and Capital One have hundreds of millions of records exposed, it tends to make an impression.
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Ad Fraud

In with the New, Out with the Old: Why Viewability Is a Broken Metric

In today’s world, the term data-driven weaves itself into just about every conversation when it comes to business. As a result, business metrics have become more important than ever before. For advertisers, metrics have long been part of the game. Nowadays, coworkers in other departments and...
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Ad Fraud

Ad Fraud's Impact on TCPA Compliance and Your Bottom Line

Since telemarketing began in earnest back in the early 1980s, this method of generating sales leads has been growing — and learning. Improved technology meant that businesses could lean on computer-integration, predictive dialing, as well as robocalls to reach thousands of potential customers per...
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