Browse by topic

Ad Fraud

Five Common Marketing Campaign Performance Challenges

Advertising teams, regardless of industry or tenure, face challenges when it comes to optimizing various parts of their marketing campaign strategy. While there can be similar goals, themes, and channels for each campaign, teams may find themselves looking for ways to turn their strategy into a...
Read

Ad Fraud

Ad Fraud May Be Lowering Your ROI and Increasing Your Cost per Lead

The success of a marketing team is measured by certain metrics. One of the most commonly used metrics is cost per lead, which measures how cost-effective a lead generation marketing campaign is. Not only is this an important measurement of how successful a campaign is, but it also forms the...
Read

Ad Fraud

Payment Fraud On the Rise: How It's Affecting Your Organization

Research from the 2019 AFP® Payments Fraud and Control Survey Report by J.P. Morgan shows that payment fraud across all industries is a serious issue. According to the report, payment fraud has increased 20 percent since 2014, and 82 percent of businesses were targeted in 2018. 
Read

Ad Fraud

How Can You Grow Your Company with an Ad Fraud Solution

Ad fraud has been a problem for some time, and a well-known problem at that. Back in 2016, a Mashable headline read, “Ad fraud could become the second biggest organized crime enterprise behind the drug trade.” Even Virginia Senator Mark Warner relayed this stat in a tweet to emphasize the problem.
Read

Ad Fraud

Accountability Group Awards Anura TAG Certified Against Fraud Seal

MIDDLETOWN, DELAWARE—January 31, 2020—Anura, a leading provider of ad fraud protection solutions, is excited to announce that it has been awarded the TAG Certified Against Fraud Seal by the Trustworthy Accountability Group (TAG). After achieving the TAG certification with independent validation by...
Read

Ad Fraud

What Does Ad Fraud Have to Do with Your Digital Marketing Campaign?

When you think of cybercrime, the first thoughts that come to mind are likely centered around the big-time data breaches that make headlines. When companies such as Marriott, Yahoo, Equifax, and Capital One have hundreds of millions of records exposed, it tends to make an impression.
Read

Ad Fraud

In with the New, Out with the Old: Why Viewability Is a Broken Metric

In today’s world, the term data-driven weaves itself into just about every conversation when it comes to business. As a result, business metrics have become more important than ever before. For advertisers, metrics have long been part of the game. Nowadays, coworkers in other departments and...
Read

Ad Fraud

Ad Fraud's Impact on TCPA Compliance and Your Bottom Line

Since telemarketing began in earnest back in the early 1980s, this method of generating sales leads has been growing — and learning. Improved technology meant that businesses could lean on computer-integration, predictive dialing, as well as robocalls to reach thousands of potential customers per...
Read

Ad Fraud

Ad Fraud Secrets That Everyone Misses

Ad fraud, the practice of generating profits by fraudulently converting, clicking, viewing, or generating online interactions, is a challenge not only for the advertisers affected, but also for the entire online marketing industry. This is because ad fraud undermines the trust in online marketing...
Read

Ad Fraud

The Real Truth About Ad Fraud, And Four Ways It's Destroying Brands

Ad fraud can derail a company’s digital campaigns before they even begin. As brands and companies take their products to market through a variety of channels, digital campaigns make up a greater percentage of the overall marketing efforts.
Read

Get the Latest Updates from Anura

Subscribe to Email Updates