AdobeStock_102921353

Press & Mentions

Press

Why the Industry Is Fed Up with Ad Fraud Solutions

close
    Written by Anura PR Team
    on July 02, 2018

    Ad fraud technology is helpful until it isn’t. Many publishers, brands, and agencies work with multiple solution-providers, which gets pricey, frustrating and even confusing. Their laundry list of grievances includes sizable data discrepancies between solution-providers, outlandish pricing, and network infrastructure shortcomings. All of these problems are solvable. They require solution-providers to stop pouring money into marketing activities and instead invest in their product. They also require the industry to band together to define ad fraud measurement standards and rethink MRC accreditation.

     

    When I ask agencies why they use multiple ad fraud solutions, they usually tell me it is because their clients demand it. One brand prefers Solution A while another wants Solution B, so the agency is forced to invest in both. That is not the real reason. Most of these solutions work well when they are judged by themselves. But if there is a superior tool, why would you need more than one. What their clients are actually saying is that the agency’s data needs to line up with theirs. A client wouldn’t care what tool the agency used as long as it effectively eliminated fraud, based on the client’s preferred metrics.

     

    Read the rest of CEO Rich Kahn's thoughts here.

     

    New Call-to-action

     

    You may also like:

    Press

    MarTech Series: The Dangers of Ad Fraud

    CEO Rich Kahn recently chatted with MarTech Series about his role and mission to educate others on the dangers of ad fra...

    Press

    AP NEWS: Anura.io Explains the Impact of Bot Form Fills and Suggests Counter-Measures

    Global ad spend rose to $628.63 billion in 2018 and is expected to grow steadily at more than 5.0% per year through 2022...

    Press

    Partnerize and Anura Integrate to Provide Partner Marketers Real-Time Protection From Fraudulent Traffic

      Brands using Partnerize know they’re advertising to real people, thanks to a completed integration with ad-fraud solut...