Ad fraud can't be dismissed as a minor issue or incidental drawback. This is the dark secret of the digital marketing industry. For a cash-strapped startup, fraudulent clicks could potentially consume a limited budget, killing the entire business before it even gets off the ground. In this way, ad fraud is directly constraining innovation and economic growth.

 

Estimates vary, but one report determined that approximately $16.4 billion was lost to online advertising fraud in 2017. Blockchain technology could prove to be a viable solution in the near future. By using a trustworthy ledger, advertisers might be able to audit the performance of their ads and bring transparency to a convoluted process.

 

For more, and Kahn's quote, please visit DMN.

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