AdobeStock_102921353

Press & Mentions

close
    Written by Anura PR Team
    on December 14, 2018

    In the past, programmatic buying has rendered advertisers vulnerable to advertisement fraud. However, there is good news: last year’s ANA report suggested that this trend is changing, thanks to stronger filtration processes and security measures that counteract risky traffic sources.

     

    Study participants observed that programmatic media buys now carry the same risk level as general market buys. Still, there are fundamental considerations and metrics that also factor into ad fraud risk.

     

    Rich Kahn, CEO and co-founder of Anura.io, observed that performance-based campaigns are especially vulnerable to ad fraud because it takes time to uncover both bogus leads and bogus credit card transactions. This time lag plays in the fraudsters’ favor: it could take months before the chargebacks come in, the leads fall flat, and the bot farms are exposed.

     

    Bad traffic, and the fraudulent transactions that often accompany it, can derail an entire digital marketing campaign. Kahn’s tool, Anura, monitors traffic to separate real users from the fake ones. Anura frequently deals with conversion fraud, but Kahn sells his solution for the same cost to all advertisers, regardless of how they use it. However, Kahn has noticed that competing ad fraud solutions often focus on the protection of branding efforts as opposed to performance-based campaigns.

     

    “A lot of people still spend a lot of money on branding,” said Kahn. “And fraudsters love that. Because how do you judge a branding campaign?”

     

    For more of Kahn's insights, please visit DMN

    You may also like:

    Press

    MarTech Series: The Dangers of Ad Fraud

    CEO Rich Kahn recently chatted with MarTech Series about his role and mission to educate others on the dangers of ad fra...

    Press

    AP NEWS: Anura.io Explains the Impact of Bot Form Fills and Suggests Counter-Measures

    Global ad spend rose to $628.63 billion in 2018 and is expected to grow steadily at more than 5.0% per year through 2022...

    Press

    Partnerize and Anura Integrate to Provide Partner Marketers Real-Time Protection From Fraudulent Traffic

      Brands using Partnerize know they’re advertising to real people, thanks to a completed integration with ad-fraud solut...