Press & Mentions


Partnerize and Anura Integrate to Provide Partner Marketers Real-Time Protection From Fraudulent Traffic

    Written by Anura PR Team
    on February 05, 2019


    Brands using Partnerize know they’re advertising to real people, thanks to a completed integration with ad-fraud solution, the companies announced today. Partnerize, the leading provider of partner marketing solutions for global brands, is making available to all Partnerize clients.


    Partnerize’s award-winning Partner Management Platform (PMP) is an end-to-end, SaaS-based solution for forming, managing, analyzing, and predicting the results of partner marketing programs using artificial intelligence (AI).


    “Integrating Anura into our platform gives Partnerize an important way to offer clients best-in-breed anti-fraud protections,” said Partnerize VP of Operations Charles Calabrese. “Brands need to make sure advertising is reaching actual people and resulting in actual purchases. Anura offers real-time results, which will protect clients and boost their campaign performance.”


    Access to Anura’s technology will ensure that brands using Partnerize are advertising to real humans by identifying bots and fraudulent traffic in real-time. Anura offers ad fraud protection for digital advertisers, publishers, and lead generators. By looking at the end user, Anura confirms that real people with genuine intent are interacting with advertisements so that marketers can protect against bad traffic, malware, and bots.


    Ensuring that web traffic is from real humans helps brands protect their advertising budgets from attempts by bad actors to take credit for organic sales and leads. On the Partnerize platform, Anura also helps brands to reduce chargebacks by ensuring that the person making the purchase is real.


    “By analyzing traffic to identify real users versus bots, malware, and human fraud, we’re helping Partnerize clients protect their campaigns from fraud while increasing ROI,” said CEO and Cofounder Rich Kahn.


    Protecting forms from false entries is also important given the latest privacy regulations like GDPR or TCPA. By preventing bots from filling out forms, it helps brands ensure that they never call or send email to someone without permission.


    Anura’s solution is integrated with the Partnerize Open Platform Initiative, which is a framework for brands, partners and third-party developers to connect with the Partnerize platform. Partnerize clients can set Anura up for their programs here.


    The press release in its entirety can be found here.


    You may also like:


    MarTech Series: The Dangers of Ad Fraud

    CEO Rich Kahn recently chatted with MarTech Series about his role and mission to educate others on the dangers of ad fra...


    AP NEWS: Explains the Impact of Bot Form Fills and Suggests Counter-Measures

    Global ad spend rose to $628.63 billion in 2018 and is expected to grow steadily at more than 5.0% per year through 2022...


    CEO Rich Kahn's Interview With MarTech's Prediction Series 2019

    CEO Rich Kahn recently sat down with MarTech, as part of their Prediction Series 2019. He shared his predictions includi...