A4Ghas signed onAnura, an ad fraud protection software that monitors traffic to identify real users versus bots and human fraud. The analytics function with Anura is the most comprehensive A4G has seen to date.
Clients who opt in to protection through Anura find the dashboard is user friendly and provides transparency in all of their campaign traffic, said A4Gs company representatives.
Internally, A4G uses the drill-down analytics capabilities to identify bad traffic. As a result, A4G has stopped working with some SSPs that were sending too much fraudulent traffic compared to regular industry standards.
Anura is available to all publishers and advertisers within the A4G platforms as a selectable ad fraud solution.