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Compliance

How to Keep Your Email Lists Clean With an Ad Fraud Solution

When it comes to email marketing, it’s important to clean up your lists regularly, especially if you’re collecting emails from outside sources. After all, campaign performance is only guaranteed if real people read your messages.
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Ad Fraud

5 Reasons Account Managers Don’t Want an Ad Fraud Solution

An ad fraud solution is no longer a want, it’s a need. Advertisers are estimated to lose $19 billion to fraud this year, equating to $51 million lost per day to fraudsters. By 2022 that number is anticipated to climb to $44 billion annually.    
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Mobile

7 Tips to Avoid Black Friday and Cyber Monday Scams

Buckle up: the holiday shopping season is about to shift into high gear. Black Friday is almost here, the day when retailers who are operating at a loss (in the red) rebound (go into the black) thanks to holiday shoppers who scoop up discounted goods the day after Thanksgiving.    
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Mobile

Holiday Travel: Tips to Safeguard Your Data on the Road

Holiday travel is officially in full swing. AAA projects 54.3 million Americans will hit the road this week for Thanksgiving. For most individuals, they’ll be getting from point A to point B via planes, trains, and automobiles. These modes of transportation will be rife with congestion and delays,...
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Ad Fraud

Fraud Detection: Online Survey Scams and How To Spot Them

When you’re on the hunt to make money, it’s tempting to spend a few minutes filling out an online survey that promises you a sweet monetary reward. But before you click, are you sure that survey is legit?
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Ad Fraud

Veterans Day: The FTC is Cracking Down on Fraudulent Charities

For Veterans Day, many Americans may choose to donate to charity organizations as an act of support. Americans are grateful for veterans’ service, but some scammers prey on their appreciation and generosity.  
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Ad Fraud

Domain Spoofing: How It Hurts Your Brand

Domain spoofing can cost advertisers up to $1 million in lost revenue per month. It’s something you usually don’t know is going on, until your budget runs out with no return for your campaign.
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Press

Is Email Address Verification Enough to Protect Your Operation?

As an email marketer, you know great campaign performance is only guaranteed if real people are receiving your messages. That’s why it’s important to clean your email lists on a regular basis, especially if you aren’t building them yourself.  
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Mobile

Facebook and Election Manipulation: Why We Should Be Worried About Auto Login

As we head to the polls today to vote in the U.S. midterm elections, it’s hard to believe it’s been two years since the 2016 presidential election. During the rollercoaster election, social networks were plagued with fake accounts and fake news, all in an effort to sway voters’ ballots.  
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Ad Fraud

Is Facebook’s Fake News “War Room” Actually Effective in Blocking Fake Content?

Despite suffering from a meteoric stock price plunge that caused Facebook to lose arecord-breaking $119 billion, the tech giant continues to dominate the internet by holding onto the top spot among online social media networks.  
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