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Press

Partnerize and Anura Integrate to Provide Traffic Fraud Protection

  Brands using Partnerize know they’re advertising to real people, thanks to a completed integration with ad-fraud solution Anura.io, the companies announced today. Partnerize, the leading provider of partner marketing solutions for global brands, is making Anura.io available to all Partnerize...
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Mobile

How Mobile Ad Fraudsters Are Targeting You

Ad fraud is happening right in the palm of your hand, with 50-60% of ad fraud losses occurring in the mobile sphere.  
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Ad Fraud

The Dangers of DNA Hacking

It’s eerie how real-life can mimic a page out of a fictional novel. Look around, and much of what you see mirrors Aldous Huxley’s Dystopian novel: Brave New World.  
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Cybersecurity

Cybersecurity: the Ripple Effects of the Government Shutdown

The government has been shut down for over a month, making it the longest government shutdown in history. The longer the government remains shutdown, it raises the question: how is it affecting our national cybersecurity? 
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Ad Fraud

CES 2019 Recap

Recently my tech team and I stepped out of the office for a few days to do some research on the road, assessing how new technology holds up against hackers. And what better place to interact with new technology than CES in Las Vegas.
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Impression Fraud

Verification Stripping: How It Hurts Your Brand

Ad injection, click farms, cookie stuffing... each a different form of ad fraud. There are so many terms, we’ve created an Ad Fraud Glossary. And the latest term we’re adding to our glossary is verification stripping.   
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Ad Fraud

New Year, New Ad Fraud Resolutions

Every new year presents an opportunity for a clean slate. But that doesn’t mean we’ve left the previous year’s problems behind. Ad fraud isn’t going anywhere. Staying one step ahead of fraudsters requires a proactive approach.    
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Ad Fraud

Ad Fraud: A Year in Review

If you’re in the digital marketing sphere, you may have contributed to the $19 billion lost to ad fraud. Research estimates that advertisers will spend $51 million each day on fraudulent ads, totaling billions of dollars in 2018. This year, lost spend due to ad fraud totaled 9% of all digital...
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Ad Fraud

Why Performance-Based Marketers Doubt Needing an Ad Fraud Solution

Ad fraud isn’t going anywhere, and costs are expected to climb to $44 billion annually by 2022. Adding a layer of protection against fraud seems like it should be a priority to stave the bleeding. But actually it’s not uncommon to hear “Thanks, but I don’t need an ad fraud solution.”    
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Press

Rich Kahn Discusses Performance-Based Campaign Ad Fraud Vulnerability

In the past, programmatic buying has rendered advertisers vulnerable to advertisement fraud. However, there is good news: last year’s ANA report suggested that this trend is changing, thanks to stronger filtration processes and security measures that counteract risky traffic sources.  
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