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Ad Fraud

New Year, New Ad Fraud Resolutions

Every new year presents an opportunity for a clean slate. But that doesn’t mean we’ve left the previous year’s problems behind. Ad fraud isn’t going anywhere. Staying one step ahead of fraudsters requires a proactive approach.    
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Press

CEO Rich Kahn's Interview With MarTech's Prediction Series 2019

CEO Rich Kahn recently sat down with MarTech, as part of their Prediction Series 2019. He shared his predictions including the role of ad verification tools plus the most impactful lesson he learned in 2018 and how he plans to implement that lesson in 2019.
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Ad Fraud

Ad Fraud: A Year in Review

If you’re in the digital marketing sphere, you may have contributed to the $19 billion lost to ad fraud. Research estimates that advertisers will spend $51 million each day on fraudulent ads, totaling billions of dollars in 2018. This year, lost spend due to ad fraud totaled 9% of all digital...
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Ad Fraud

Why Performance-Based Marketers Don’t Think They Need an Ad Fraud Solution

Ad fraud isn’t going anywhere, and costs are expected to climb to $44 billion annually by 2022. Adding a layer of protection against fraud seems like it should be a priority to stave the bleeding. But actually it’s not uncommon to hear “Thanks, but I don’t need an ad fraud solution.”    
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Press

CEO Rich Kahn Discusses How Performance-Based Campaigns Are Vulnerable to Ad Fraud

In the past, programmatic buying has rendered advertisers vulnerable to advertisement fraud. However, there is good news: last year’s ANA report suggested that this trend is changing, thanks to stronger filtration processes and security measures that counteract risky traffic sources.  
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Press

Where Is Ad Fraud Coming From? [Exclusive New Report]

Digital Media Training had another sit down with Rich Kahn, the CEO and co-founder of eZanga  and Anura.io, who shared his exclusive new ad fraud report with them.  And it's packed with interesting new findings!  
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Ad Fraud

Why Aren't There Laws to Stop Ad Fraud

Ad fraud is projected to cost advertisers $19 billion this year, totaling millions of dollars each day. With fraud putting this much of a drain on advertising revenue, it begs the question: why aren’t advertisers taking any legal recourse? Well, it turns out there aren’t any laws to stop ad...
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Press

CEO Rich Kahn Tells AiThority His 2019 Predictions

Wondering what's in store for fighting ad fraud in 2019? CEO Rich Kahn shares his predictions with AiThority, including the role of ad verification tools in fighting fraud and AI-as-a-Service.   
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Ad Fraud Solution

Why OTT & CTV Need an Ad Fraud Solution

Currently in the United States, Over-the-Top (OTT) viewing occurs on more than 2.4 billion devices and Connected TV (CTV) viewing, 168.1 million.¹ OTT in particular, is anticipated to see the largest increase in video ad spend within the next five years, making it a prime target for invalid...
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