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CEO Rich Kahn Tells AiThority His 2019 Predictions

Wondering what's in store for fighting ad fraud in 2019? CEO Rich Kahn shares his predictions with AiThority, including the role of ad verification tools in fighting fraud and AI-as-a-Service.   
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Ad Fraud Solution

Why OTT & CTV Need an Ad Fraud Solution

Currently in the United States, Over-the-Top (OTT) viewing occurs on more than 2.4 billion devices and Connected TV (CTV) viewing, 168.1 million.¹ OTT in particular, is anticipated to see the largest increase in video ad spend within the next five years, making it a prime target for invalid...
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Compliance

How to Keep Your Email Lists Clean With an Ad Fraud Solution

When it comes to email marketing, it’s important to clean up your lists regularly, especially if you’re collecting emails from outside sources. After all, campaign performance is only guaranteed if real people read your messages.
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Ad Fraud

5 Reasons Account Managers Don’t Want an Ad Fraud Solution

An ad fraud solution is no longer a want, it’s a need. Advertisers are estimated to lose $19 billion to fraud this year, equating to $51 million lost per day to fraudsters. By 2022 that number is anticipated to climb to $44 billion annually.    
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Mobile

7 Tips to Avoid Black Friday and Cyber Monday Scams

Buckle up: the holiday shopping season is about to shift into high gear. Black Friday is almost here, the day when retailers who are operating at a loss (in the red) rebound (go into the black) thanks to holiday shoppers who scoop up discounted goods the day after Thanksgiving.    
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Mobile

Holiday Travel: Tips to Safeguard Your Data on the Road

Holiday travel is officially in full swing. AAA projects 54.3 million Americans will hit the road this week for Thanksgiving. For most individuals, they’ll be getting from point A to point B via planes, trains, and automobiles. These modes of transportation will be rife with congestion and delays,...
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Ad Fraud

The Hidden Dangers of Online Surveys

When you’re on the hunt to make money, it’s tempting to spend a few minutes filling out an online survey that promises you a sweet monetary reward. But before you click, are you sure that survey is legit?  
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Ad Fraud

Veterans Day: The FTC is Cracking Down on Fraudulent Charities

For Veterans Day, many Americans may choose to donate to charity organizations as an act of support. Americans are grateful for veterans’ service, but some scammers prey on their appreciation and generosity.  
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Ad Fraud

Domain Spoofing: How It Hurts Your Brand

Domain spoofing can cost advertisers up to $1 million in lost revenue per month. It’s something you usually don’t know is going on, until your budget runs out with no return for your campaign.
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Press

Is Email Address Verification Enough to Protect Your Operation?

As an email marketer, you know great campaign performance is only guaranteed if real people are receiving your messages. That’s why it’s important to clean your email lists on a regular basis, especially if you aren’t building them yourself.  
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