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Anura Finds Hundreds of Malicious Apps in the Play Store

The Google Play Store is supposed to be a safe haven, a walled garden designed to protect us from the dangers of malicious, unvetted apps and software that would do our smartphones harm. Although the Play Store has a robust anti-virus system in place, it appears that a new wave of malevolent...
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Press

CEO Rich Kahn Gives 4 Tips to Help Prevent App Fraud

As the amount of app fraud continues to increase, many brands are wondering if the risks associated with app fraud are worth it. CEO Rich Kahn offers 4 tips to help protect you and your business from app fraud.
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Press

Study Finds Uptick in Time Spent In-App

As mobile technology has improved, so have to amount of time many people spend on their phones - both in-app and via browsers. One recent report shows a significant uptick in the time consumers are spending in their apps - but it also shows an uptick in ad fraud.  
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Press

Ad Tech Can Help Twitter Root Out The Fakes

In a bit of a tailspin, beset by sluggish user growth and struggling to boost ad revenue, the little blue bird is looking to invest in advertising technology to help turn its business around.  
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Press

With the Cloud Comes Fraud 2.0

Famous hacker, Kevin Mitnick, recently wrote in Wired that the cloud is where we’re most vulnerable, in part, because the popularity of cloud-based email services provides ready avenues of attack for those with nefarious intent. Mitnick’s warning was directed at consumers, but given the scale and...
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Press

Combatting Fraudulent Traffic for Better Campaign Health

Fraudulent traffic has been around for ages, and continues to be perpetuated with the growth of online advertising. As Rich Kahn, CEO, eZanga explains, advertisers need continued education and technology to tackle this neverending problem and eliminate this issue to improve performance.
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Press

comScore Announces Free Viewability Measurement for Its Clients

Rich Kahn, CEO and Co-Founder of eZanga.com and Anura.io weighed in on the updates of viewability.
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Press

Programmatic Tech Bytes with Richard K. Kahn, Founder and CEO of eZanga.com, Inc. | Anura.io

Earlier this month, we covered the launch of Anura by eZanga.com. Anura is eZanga’s latest technology to combat fraudulent ad traffic, using real-time analysis of user behavior. We invited Richard K. Kahn, CEO at eZanga.com, to our Programmatic Tech Bytes Series, and enlighten our readers on...
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Press

Oracle Buys Moat as Validated Data NB Becomes a Key Asset

eZanga.com | Anura.io CEO Rich Kahn weighs in on the recent purchase and the value of measurement companies.
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Press

Meet Anura, the Next-Gen Technology to Combat Fraudulent Traffic Using Audience Analytics

Anura is eZanga’s latest technology to combat fraudulent ad traffic, using real-time analysis of user behavior.   Top marketers are firm about their stance on endorsing ad verification policies and technologies that help them block non-human/bot traffic effectively. Seen as a remarkable step...
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