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Oracle Buys Moat as Validated Data NB Becomes a Key Asset

eZanga.com | Anura.io CEO Rich Kahn weighs in on the recent purchase and the value of measurement companies.
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Press

Meet Anura, the Next-Gen Technology to Combat Fraudulent Traffic Using Audience Analytics

Anura is eZanga’s latest technology to combat fraudulent ad traffic, using real-time analysis of user behavior.   Top marketers are firm about their stance on endorsing ad verification policies and technologies that help them block non-human/bot traffic effectively. Seen as a remarkable step...
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Press

Ad Roundup: Tools to Increase Connection

BizReport includes Anura in it's roundup of tools increasing engagement and connection to customers.
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Press

Next Gen Tech from eZanga Designed to Fight Fraudulent Traffic

A company’s new division — Anura — will now fight fraudulent traffic by focusing on real-time analysis of user behavior.  
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Press

eZanga Launches Anura.io, a Tested Solution to Combat Digital Advertising Fraud

With the cost of advertising fraud now estimated to be $7.2 billion or 5% of the digital ad market worldwide, eZanga has rolled out a new business division that it hopes will combat fraud and drive advertising accuracy and conversion rates.  
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Press

Bots Are Constantly Evolving, Getting Smarter, and Becoming Harder to Detect

A myriad of reports into the financial impact of online ad fraud are available to almost anyone who researches the subject on the web, with a more drastic scenario claiming it will cost advertisers up to $50bn a year by 2025.  
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Press

eZanga Unveils Next Generation Technology to Combat Fraudulent Traffic

Introduces Anura to focus on real-time analysis of user behavior.
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