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Fraudulent Traffic Detector Uncovers Zombie Apps in Google Play Store

More than 1,300 apps awaken sleeping Android phones to engage ads.
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Press

Anura identifies more than 1,000 zombie apps in Google Play Store

Zombie apps infect mobile phones expending data usage and battery life and cost advertisers billions of dollars annually. Next-gen fraud protection software, Anura, announced this week that more than a thousand of such apps have been identified in the Google Play store.  
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Press

Fraudulent Traffic Detector Uncovers Zombie Apps In Google Play Store

Here's today's AdExchanger.com news round-up:
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Press

Fraudulent Traffic Detector Finds Zombie Apps in Google Play Store

Anura, the fraud protection software from eZanga that identifies bots and human fraud, is out with an alarming new report.  
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Press

Over 1300 Google Play Store Apps Have Bots Engaging With Ads

App fraud is becoming smarter. According to latest findings, 1,300 apps in the Google Play store include a code which can turn on Android phones when they’re in “sleep mode” to engage with mobile ads. All this happens without the device owner’s knowledge.
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Ad Fraud

Live Fraud Paper Threat: What You Need to Know

75% of internet usage will be mobile this year. As mobile usage continues to climb, so do mobile app downloads. The mobile app industry is a lucrative one, particularly Android app downloads. The Google Play Store is anticipated to exceed $139 billion in mobile app revenue by 2021.  
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Press

Google Play Store Zombie Apps Uncovered With Anura's Fraud Detector

More than 1,300 apps awaken sleeping Android phones to engage ads like their owners MIDDLETOWN, DE--(Marketwired - Jul 11, 2017) -  Anura, the next generation fraud protection software from eZanga that identifies bots and human fraud, today announced that more than 1,300 apps in the Google Play...
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Press

Costly Assumptions By Advertisers Increases the Risk of Ad Fraud

Advertisers are wrong about ad fraud: It's a problem that can't be completely solved. We are not going to eradicate it, the same way we are not going to wipe out robbery or eliminate illness. A more realistic — and effective — approach is to manage fraud, both by taking measures to detect and...
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Press

Anura Uncovers Zombie Apps in Google Play Store

MIDDLETOWN, DE--(Marketwired - Jul 11, 2017) -  Anura, the next generation fraud protection software from eZanga that identifies bots and human fraud, today announced that more than 1,300 apps in the Google Play store contain code that activates Android phones in "sleep mode" for the purpose of...
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Press

CEO Rich Kahn Shares 3 Tips to Avoid Ad Blocking

For a while, 'ad blindness' was the biggest problem facing digital marketers, but now technology is making it easier for consumers to block ads before they ever land on a site. CEO Rich Kahn explains how focusing on relevance, context, and demographics can keep ads from being blocked.
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