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[International] Android : Play Protect veillera à votre sécurité

Afin de limiter les dégâts dus aux applications frauduleuses, Google vient d'annoncer un nouveau dispositif de sécurité nommé Play Protect. Ce dispositif a pour but de nettoyer le Play Store des malwares, certifier certaines marques de smartphone et retrouver son téléphone en cas de perte, ou...
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Press

Android Apps View Ads, Watch Videos Without You Knowing It

Thousands of Android apps were found out in a recent study to have been used by a malware to view ads and watch videos without the user knowing it. According to the researcher, fake ad traffic could cause advertisers as much as US $10m daily.  
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Press

‘Innocent’ Android Apps Secretly Watch Videos and View Ads

That cute cat wallpaper for your Android phone or free photo editing software app you downloaded may be using your phone without your permission and running up fraudulent ad views, according to a recent report from online marketing firm eZanga.
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Press

Thousands of 'Innocent' Android Apps Watch Videos and View Ads

That cute cat wallpaper for your Android phone or free photo-editing software app you downloaded may be using your phone without your permission and running up fraudulent ad views, according to a recent report from online marketing firm eZanga.  
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Ad Fraud

Ad Fraud: You're Not Sneaky If We Can See You

The internet is a fraudster’s paradise. There are no consequences or regulations regarding their actions, leaving advertisers in a serious predicament. Many waste billions a year in fraudulent advertising spend.  
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Ad Fraud

Adios Ad Fraud: 4 Ways to Knock It Out of the Programmatic Funnel

Programmatic advertising makes digital advertising look like a piece of cake. And who doesn’t love cake? Back in the day, ad purchasing was a pain. Negotiating and dealing with a sales person wasn’t ideal. Programmatic buying takes the hassle out of ad buying.  
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Press

CEO Rich Kahn Weighs in on the Sizmek-Rocket Fuel Deal

Imagine you’re watching the Oscars every year, and when you come to the Best Picture Award, it ends up being the same film year after year. Well, that’s what has been happening in the ad tech space, with Google and Facebook being the ad marketer’s glory and nightmare all at the same time – a...
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Ad Fraud

Good vs Evil: What You Need to Know About Internet Bots

In 2016, bots officially dominated over half of the internet’s traffic.   A bot is a software application that is designed to perform simple and repetitive automated tasks on the internet. There are plenty of good bots out there that help your experience online run smoothly. But, there are also a...
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Press

Rogue Zombie Apps Cause Big Headaches for Brands and Advertisers

Anura, fraud protection software from eZanga that identifies bots and human fraud, has announced that more than 1,300 apps in the Google Play store contain code that activates Android phones in "sleep mode" for the purpose of engaging with mobile advertisements unbeknownst to their owners.   
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Press

Q&A: CEO Rich Kahn on Facebook Letting Publishers Decide Ad Placement

Adotas talks with Rich Kahn, CEO, eZanga, about recent changes in Facebook’s ad placement policy.  
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