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Ad Fraud

Ad Fraud Can Have a Monumental Impact on TCPA Compliance and Affect Your Bottom Line

Since telemarketing began in earnest back in the early 1980s, this method of generating sales leads has been growing — and learning. Improved technology meant that businesses could lean on computer-integration, predictive dialing, as well as robocalls to reach thousands of potential customers per...
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Programmatic Buying

Eliminating Ad Fraud from Programmatic Buying Campaigns

Programmatic buying campaigns can facilitate growth and scale for campaign efforts, but, like an estimated 25 percent of all web traffic, it is subject to being less effective due to rampant ad fraud. By eliminating ad fraud, programmatic buying campaigns can fully achieve the scale that...
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Programmatic Buying

Why Programmatic Campaigns Need the Security of Pre-Bid Solutions

The term “programmatic advertising” refers to the process of using software -- instead of human interactions -- to automatically purchase advertising space based on predefined criteria such as the target user’s age, gender, occupation, and location. Other factors that define the target user’s...
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Bots

How An Internet Bot Can Make Robocalls and Ruin Campaigns

Predatory internet bots come in a variety of formats, and the ones that conduct ad fraud are responsible for costing the industry $42 billion is lost revenue this year alone. Whether using spam bots, spy bots, or zombie computers, these enticing financial incentives have motivated fraudsters to...
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Bots

The Ultimate Guide to Internet Bots

Computers are an increasingly vital part of everyday life because they accelerate and facilitate the processing of information -- making lives and labor easier. Technological advancements, however, have also led to the creation of Internet bots. Some of you may be asking, what the heck are bots?...
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Ad Fraud

Ad Fraud Secrets That Everyone Misses

Ad fraud, the practice of generating profits by fraudulently converting, clicking, viewing, or generating online interactions, is a challenge not only for the advertisers affected, but also for the entire online marketing industry. This is because ad fraud undermines the trust in online marketing...
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Ad Fraud

The Real Truth About Ad Fraud, And Four Ways It's Destroying Brands

Ad fraud can derail a company’s digital campaigns before they even begin. As brands and companies take their products to market through a variety of channels, digital campaigns make up a greater percentage of the overall marketing efforts.
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Mobile

Hacked at Home: Why You Should Protect Your Smart IoT Devices

Ad fraud protection for your refrigerator? It might not be as crazy as it sounds. But hackers don’t want access to your fridge; they want access to your home network. And the easiest way to get in is through an unsecured home device. 
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Press

MarTech Series: The Dangers of Ad Fraud

CEO Rich Kahn recently chatted with MarTech Series about his role and mission to educate others on the dangers of ad fraud. 
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Press

AP NEWS: Anura.io Explains the Impact of Bot Form Fills and Suggests Counter-Measures

Global ad spend rose to $628.63 billion in 2018 and is expected to grow steadily at more than 5.0% per year through 2022. Although ad budgets are growing, return on digital ad investment is going in the opposite direction. What's fueling the disconnect? Anura.io explains.
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