These days, even the most mundane items have evolved into technologic novelties. Your watch sends you breaking news while simultaneously keeping an eye on your fitness. Your washing machine pings you when it’s done cycling. You can control your thermostat with a simple touch before you even get...
Fraudsters.We know they’re lurking online,hiding behind identities that aren’t their own. But for some odd reason, many marketers aren’t aware of the long-term effects ad fraud can have on their business.
The internet is a fraudster’s paradise. There are no consequences or regulations regarding their actions, leaving advertisers in a serious predicament. Many waste billions a year in fraudulent advertising spend.
Programmatic advertising makes digital advertising look like a piece of cake. And who doesn’t love cake? Back in the day, ad purchasing was a pain. Negotiating and dealing with a sales person wasn’t ideal. Programmatic buying takes the hassle out of ad buying.
In 2016, bots officially dominated over half of the internet’s traffic. A bot is a software application that is designed to perform simple and repetitive automated tasks on the internet. There are plenty of good bots out there that help your experience online run smoothly. But, there are also a...
75% of internet usage will be mobile this year. As mobile usage continues to climb, so do mobile app downloads. The mobile app industry is a lucrative one, particularly Android app downloads. The Google Play Store is anticipated to exceed $139 billion in mobile app revenue by 2021.
Every year, advertisers lose billions to ad fraud, and there are many brand and agency professionals who don’t even realize it. In fact, as many as 37% of advertisers are unaware of ad fraud or how it’s affected their marketing efforts.