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Adotas Covers Anura & LeadThink Case Study

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Lead Generation

3 Ways Ad Fraud Hurts Lead Generation and How to Stop It

Ad fraud has its tentacles in many things, including lead generation. If you find yourself spinning your wheels or getting notices that you’ve violated TCPA compliance, your lead generation methods may have been affected by ad fraud.
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Ad Fraud

How Chatbots Can Help in the Fight Against Fraud

Chatbots are a handy tool that can help you streamline processes and improve customer service. But what if chatbots could do more than be 24/7 customer service reps? What if they could help mitigate fraud?
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Ad Fraud

Ad Fraud Solutions: It’s Not About Size, It’s About How You Use It

Here’s the thing: ad fraud isn’t going away. In fact, it’s only expected to evolve. By 2023, global ad fraud will reach an estimated $100 billion, according to Juniper Research.
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Tech Update

They're Getting Smarter: A.I. Is Beating CAPTCHA Tests

A long time ago in 2000, computer scientists at Carnegie Mellon created a security tool we’ve all come to know: the CAPTCHA program. Named after Alan Turing’s famous test to measure machine intelligence, CAPTCHA quickly became the web’s first line of defense against bots and spam.  
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Ad Fraud

How A.I. and Machine Learning Can Combat Fraud

Mention the words artificial intelligence (A.I.) or machine learning around human workers, and they get noticeably uncomfortable. The fear of robots and machines taking their jobs isn’t far-fetched. After all, automation has made many positions over the years obsolete.  
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Ad Fraud

What You Need to Know About ads.txt

It’s no secret that programmatic advertising has its fair share of fraud. Lurking in the supply chain, fraudsters carry out acts of domain spoofing and inventory arbitrage, ripping off buyers and damaging publishers’ reputations.  
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Call Fraud

Call Fraud: What You Need to Know to Protect Your Campaign

When you think of bots and ad fraud, you probably picture the shadowy parts of the internet where spam is rampant. Unfortunately, the reach of these fraudsters extends beyond the World Wide Web and into the world of pay per call advertising.
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Ad Fraud

How Does Ad Fraud Affect Display?

Back in 1994, the Internet saw its first banner ad, marking the start of display advertising. The term is used to describe any visual advertisements that appear on a web page. Display ads are made up of many creative elements, including pictures, text, video, audio, and interactive media.
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Lead Generation

Where to Look for Fraud in Lead Generation Marketing

Lead generation is necessary to grow your business. But producing a lead generation strategy takes time to plan and execute and can be undermined by fraud. 
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