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Ad Fraud

The Evolution of Fake News and Its Impact on Brand Safety

Pop question: Is Taylor Swift a satanist clone? Or is she just another victim of fake news?
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Ad Fraud Solution

Why an Advertiser Needs Ad Fraud Protection

Digital advertising is going through some turbulent times, thanks to the influx of ad fraud-related news rocking the industry. Bots and brand safety concerns had top brands like P&G pulling millions of dollars away from digital ad spending in 2017. Recent investigations exposed an elaborate fraud...
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Ad Fraud

Time Is Up: Are You Ready for General Data Protection Regulation?

The countdown is on. Later this week, May 25th to be exact, all U.S. companies will be required to comply with General Data Protection Regulation (GDPR). Failure to do so will result in steep fines for violators.  
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Ad Fraud

3 Reasons Why a Server-Based System Is Better for Preventing Fraud

Infrastructure plays a key component in detecting ad fraud. The type of infrastructure a company uses will affect how efficiently fraud can be detected. Currently, cloud-based systems are being favored over traditional server-based systems. While cloud-based systems have their benefits, they have...
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Mobile

Fighting Mobile Ad Fraud in the App Age

With an estimated 237.6 million smartphone users in the United States alone, it really shouldn’t be a surprise that mobile advertising continues to thrive. Unfortunately, that also means fraudsters have another money-making channel at their disposal.
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Compliance

3 Things About GDPR That Scare Publishers

As the deadline for GDPR compliance draws near, brands, publishers, and agencies are worried how the changes will affect them. Publishers in particular have major cause for concern.  
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Brand Safety

Brand Safety: Is a Universal Rating System the Answer?

Brand safety is a top concern for many companies, particularly when it involves ad placement. Correct ad placement is crucial; a family-oriented brand can’t risk being placed on a site that hosts edgy content.  
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Ad Fraud

Why Publishers Need to Question Traffic Sources

The digital advertising ecosystem is comprised of several players, which includes advertisers and publishers. Advertisers need to purchase ad space across multiple platforms to promote their product. And publishers need to sell ad space (e.g. website, blog, app, etc.) to make money. Together, they...
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Ad Fraud Solution

Why a Publisher Needs Ad Fraud Protection

Ad fraud isn’t just contained to one sector of digital advertising; the entire supply chain is affected. Since the industry focus tends to be on how ad fraud affects advertisers, most publishers assume ad fraud doesn’t apply to them. After all, publishers only see a small percentage of bots on...
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Ad Fraud

Will Facial Recognition Bring the End of CAPTCHA?

By now, you’ve probably seen that viral image of a Chinese policewoman wearing a pair of high tech glasses. You know, this one:  
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