Choosing an ad fraud solution is an important step in protecting your brand. An ad fraud solution adds an extra layer of protection against sneaky fraudsters, not only saving you time and money, but also ensuring that your marketing runs efficiently. But not all ad fraud solutions are cut from the same cloth.
With so many options out there, choosing the best solution for your brand can be overwhelming. Here are some factors to consider along with tips to help you pick the right one.
A Few Factors to Consider
Before you start shopping around for an ad fraud solution, determine what exactly you’re looking for by making a list that focuses on these four areas.
1. Accuracy and Reliability. Ad fraud is tough to navigate. There aren’t any industry standards or benchmarks of what is considered fraud - every company has their own definition. If they focus on vanity metrics (e.g. impressions) or mark false positives (e.g. flag clean traffic incorrectly), your expectations may not be met.
2. Pricing. Knowing your budget will help you determine what you can realistically afford, which will narrow down your ad fraud solution options.
3. Transparency. Does your vendor just detect ad fraud, or do they get rid of it, too? Ask about the company’s successes, failures, industry experience, and how their technology works. Your vendor should be clear with you about goals, metrics, what’s working, and what’s not.
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4. Other Needs. Sure, you want the ad fraud solution to monitor ad fraud, but what else do you need? Perhaps, 24/7 customer service, access to an analytics dashboard, or downloadable reports are also top needs. Make sure the vendor you’re considering is able to check all of the important boxes. Always take your needs and expectations into consideration, as they play a huge part in the satisfaction of your experience.
Putting Your Potential Vendor to the Test
Once you’ve narrowed your list down to an ad fraud vendor(s), it’s time to vet them. Do this by:
Reading Reviews. Dig around on the web looking for reviews from current (and past) customers. And explore the company’s website to check out their offerings, blog posts, press releases, and history. Make sure what they’re promising matches up with what’s out there.
Asking Questions. Find out what makes them the best. Ask what sets them apart from other solutions, what makes them different, and what they can do that other solutions can’t.
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Signing Up For A Demo. Many companies offer free demonstrations of their service. Participating in a demo with a skilled rep gives you the opportunity to see the product in action and allows you to ask questions about the service. More importantly, it helps you get a feel for whether or not the product is a good fit for your brand.
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Only you can decide which solution works best for your brand. Ask questions, get to know their product, and do your homework to find out what your business needs. Use these considerations and tips to help you decide which ad fraud solution is right for you and your brand.