Pay-per-click (PPC) advertising is widely regarded as one of the best ...
By
Richard Kahn
23
Aug
2019
Since telemarketing began in earnest back in the early 1980s, this met...
By
Richard Kahn
13
Aug
2019
Programmatic buying campaigns can facilitate growth and scale for camp...
By
Richard Kahn
06
Aug
2019
The term “programmatic advertising” refers to the process of using sof...
By
Richard Kahn
26
Jul
2019
Bots
|
3 min read
How Internet Bots Make Robocalls and Ruin Campaigns
Predatory internet bots come in a variety of formats, and the ones tha...
By
Richard Kahn
17
Jul
2019
Bots
|
5 min read
Good Bots vs. Bad Bots
Computers are an increasingly vital part of everyday life because they...
By
Richard Kahn
26
Jun
2019
Ad Fraud
|
3 min read
How to Identify Ad Fraud with Accuracy
Ad fraud, the practice of generating profits by fraudulently convertin...
By
Richard Kahn
19
Jun
2019
Ad fraud can derail a company’s digital campaigns before they even beg...
By
Richard Kahn
25
Mar
2019
Ad fraud protection for your refrigerator? It might not be as crazy as...
By
Richard Kahn
05
Mar
2019
Your Instagram got hacked. Now what?
By
Richard Kahn