Ad fraud detection

Ad Fraud Insights


Richard Kahn

Rich Kahn is a digital advertising and ad fraud expert with almost 3 decades of experience. He is currently the co-founder and CEO of, a benchmark setting ad fraud solution. A distinction which has been earned through years of development, fueled by victimization of malicious ad fraud. In 2003 Rich co-founded, a digital marketing ad network. A supply and demand provider, eZanga quickly felt the negative effects of ad fraud. Advertisers held eZanga accountable for poor performing campaigns caused by fraud. Rich began to develop strategies to identify and combat all aspects of ad fraud. As new threats began to emerge, Rich’s innate ability to identify and program to defend quickly eliminated the threat. As the years passed, and the fraud detection capabilities expanded, eZanga thrived. Rich recognized the demand for eZanga’s proprietary fraud detection strategies and set off to develop a stand-alone fraud detection solution, is that solution. Rich’s unparallel ability to identify and programmatically solve issues, is complimented by his visionary prowess. Product development and improvement is always on the forefront. His ability to access a problem or goal and quickly formulate a solution sets him apart from his peers. This is a testament repeated often when Rich’s name is brought up in industry circles. Rich has received numerous industry and business achievement awards during his tenure. He will humbly express his most treasured was receiving the Ernst and Young Entrepreneur of the Year Award. Today, Rich’s top priority is the continued development making it the industry’s best ad fraud solution.
    04 Sep 2019
    Click Fraud | 2 min read

    4 Ways Click Fraud Sabotages Conversion Campaigns

    Pay-per-click (PPC) advertising is widely regarded as one of the best ...

    23 Aug 2019
    Ad Fraud TCPA Compliance | 2 min read

    How Ad Fraud Can Hurt TCPA Compliance and Credibility

    Since telemarketing began in earnest back in the early 1980s, this met...

    13 Aug 2019
    Programmatic Buying | 2 min read

    Eliminating Ad Fraud from Programmatic Buying Campaigns

    Programmatic buying campaigns can facilitate growth and scale for camp...

    06 Aug 2019
    Programmatic Buying | 2 min read

    Why Programmatic Campaigns Need the Security of Pre-Bid Solutions

    The term “programmatic advertising” refers to the process of using sof...

    26 Jul 2019
    Bots | 3 min read

    How Internet Bots Make Robocalls and Ruin Campaigns

    Predatory internet bots come in a variety of formats, and the ones tha...

    17 Jul 2019
    Bots | 5 min read

    Good Bots vs. Bad Bots

    Computers are an increasingly vital part of everyday life because they...

    26 Jun 2019
    Ad Fraud | 3 min read

    How to Identify Ad Fraud with Accuracy

    Ad fraud, the practice of generating profits by fraudulently convertin...

    19 Jun 2019
    Ad Fraud | 3 min read

    Four Ways Ad Fraud is Destroying Digital Campaigns

    Ad fraud can derail a company’s digital campaigns before they even beg...

    25 Mar 2019
    Mobile Ad Fraud | 3 min read

    Hacked at Home: Why You Should Protect Your Smart IoT Devices

    Ad fraud protection for your refrigerator? It might not be as crazy as...

    05 Mar 2019
    Mobile Ad Fraud | 3 min read

    Instagram Hacked? Here's What You Need to Know

    Your Instagram got hacked. Now what?