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Matt Donahue

Matt Donahue is the former Sales Manager for Anura. With a decade of experience in internet technology and digital advertising, Matt has amassed record results for clients and agencies looking to expand their digital marketing efforts. He emphasizes digital media integration and has a deep understanding of the effect digital ad quality has on a client's advertising campaign. In his spare time, he enjoys rooting on the San Francisco 49ers and is the father to two young children.
04 Sep 2018
Ad Fraud | 6 min read

4 Programmatic Platforms to Calm Your Brand Safety Concerns

Ad fraud is a serious issue that concerns publishers, particularly sin...

31 May 2018
Click Fraud | 4 min read

4 Tips to Protect Your Agency and Clients From Click Fraud

Click fraud is one type of pay per click internet fraud that isn’t slo...

22 Mar 2018
Ad Fraud | 4 min read

Why You Need to Be Testing Your Demand Side Platforms

More than 70% of publishers use programmatic tools like Demand Side Pl...

08 Mar 2018
Lead Generation | 3 min read

How Does Ad Fraud Affect Lead Generation

Ad fraud has its tentacles in many things, including lead generation. ...

22 Feb 2018
Ad Fraud | 4 min read

How A.I. and Machine Learning Can Combat Fraud

Mention the words artificial intelligence (A.I.) or machine learning a...

06 Feb 2018
Lead Generation | 3 min read

Lead Generation: When an Ad Fraud Solution Can Help

Lead generation is necessary to grow your business. But producing a le...

22 Nov 2017
Ad Fraud | 5 min read

5 Ad Fraud Questions All Media Buyers Need to Ask

When you’re a media buyer, you don’t want to purchase worthless traffi...

25 Oct 2017
Click Fraud | 4 min read

Monsters of Advertising Fraud: Click Fraud

Click fraud doesn’t discriminate. It’s a global problem that you can’t...

11 Oct 2017
Ad Fraud | 4 min read

3 Signs You Have an Ad Fraud Problem

We all know ad fraud is a huge problem in the digital advertising spac...

20 Sep 2017
Ad Fraud | 2 min read

Marketers Admit They’re Clueless About Ad Fraud

Fraudsters. We know they’re lurking online, hiding behind identities t...

30 Aug 2017
Ad Fraud | 9 min read

How to Stop Sneaky Online Advertising Fraudsters

In 2015, advertisers wasted $6.3 billion in ad spending as a result of...