Anura Blog

    Written by Richard Kahn
    on April 10, 2018

    Anura, a division of the award-winning advertising firm eZanga, is an ad fraud protection software that monitors your traffic to identify real users versus bots and human fraud.


    In addition to offering ad fraud protection, Anura is also GSA certified, which allows them to offer services to the federal government and under GSA contract holders.  


    What Is GSA

    In 1949, President Harry Truman formed the U.S. General Services Administration (GSA) with the intent to grant long-term contracts that provide the federal government with quality, low-cost goods and services.


    Related Post: Lead Generation: When an Ad Fraud Solution Can Help


    The organization's mission is to provide the best value in technology, real estate, acquisitions, and goods, while reducing the federal government's real estate footprint and creating a more efficient government.


    How It Works

    Anura is GSA certified through their parent company eZanga, which was awarded the Professional Services Schedule 00CORP Contract by the U.S. General Services Administration (GSA). eZanga was approved by the GSA as a GSA GS-00F-155DA Contract Holder under special item number 541 3: Web Based Marketing Services.


    Related Post: Not All Ad Fraud Protection Is Cut From the Same Cloth


    The GSA program and special item number provides eZanga, and by default Anura, too, with the authorization to provide services to federal government agencies, customers, and GSA contract holders.


    Interested in discussing a project? Click here.

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