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Ad Fraud

Is Facebook’s Fake News “War Room” Actually Effective in Blocking Fake Content?

Despite suffering from a meteoric stock price plunge that caused Facebook to lose arecord-breaking $119 billion, the tech giant continues to dominate the internet by holding onto the top spot among online social media networks.  
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Ad Fraud

Dating App Fraud: Why You Need to Swipe Left

Fraud on dating apps is nothing new. Up to 35% of relationships now start online, and the types of conversations typically had on dating sites are perfect for bots. Get-to-know-you questions can be simply answered by programming bots to respond a certain way to specific keywords for questions like...
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Ad Fraud

Why the Industry Needs to Rethink MRC Accreditation

The need for ad fraud protection is growing. No longer is adding a layer of ad fraud protection a want, it’s a need.    
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Ad Fraud

The End of CAPTCHA: A Solutions That Just Isn't Cutting It Anymore

At some point, we’ve all had to click the “I’m not a robot” button to complete a task or purchase. You know, the square box you click on a website to prove you’re not a bot? That’s a CAPTCHA.
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Ad Fraud Solution

10 Signs You Need an Ad Fraud Solution

For advertisers, using an ad fraud solution isn’t even a question anymore, it’s a necessity. Unless advertisers are proactive against ad fraud, they stand to lose an estimated $19 billion to ad fraud this year.  
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Ad Fraud

How Industry Monopolies Are Affecting Ad Fraud

Industry monopolies are nothing new. From tech to entertainment, large companies snatch up other entities all of the time. AT&T snagging Time Warner, Disney buying Fox, and Amazon purchasing Whole Foods are just a sampling of industry juggernauts making big moves.  
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Influencers

Fake Influencers, Bots, and Instagram Ad Fraud: How Marketers Can Protect Themselves

Thanks to influencer fraud, brands could be wasting up to $500 million dollars per year on fraudulent influencers.¹ As influencer marketing becomes more and more popular, marketers need to be vigilant.
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Lead Generation

How Lead Generation Fraud Affects Brands and Consumers

If you’re working in the digital marketing space, you probably use lead generation forms as part of your marketing strategies. Usually found on landing pages, pop-ups, and other web page assets, lead generation forms let you collect information about potential customers by offering something...
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Ad Fraud Solution

Choosing an Ad Fraud Solution That's Right For You

Choosing an ad fraud solution is an important step in protecting your brand. An ad fraud solution adds an extra layer of protection against sneaky fraudsters, not only saving you time and money, but also ensuring that your marketing runs efficiently. But not all ad fraud solutions are cut from the...
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Digital Marketing

CONSENT Act: What You Need to Know

For publishers and advertisers, GDPR was just the beginning. More consumer data protection legislation is in the pipeline including a U.S. version of GDPR dubbed the CONSENT Act, which is short for “Customer Online Notification for Stopping Edge-Provider Network Transgressions.”  
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