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Mobile

Instagram Hacked? Here's What You Need to Know

Your Instagram got hacked. Now what?
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Ad Fraud

Ad Fraud 101

Navigating ad fraud can be tricky and costly. In 2018, ad fraud cost advertisers an estimated $19 billion, and that number is anticipated to climb to $44 billion within the next three years. It’s critical for advertisers and publishers to know what is ad fraud, the signs of fraud, and how...
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Ad Fraud

Why Blockchain Isn't the Solution to Ad Fraud

  Within the next three years, ad fraud is predicted to hit a yearly loss of $44 billion. A primary contributor to ad fraud’s ability to flourish is the murky, complex digital advertising ecosystem of agencies, platforms, and publishers. Navigating this network is cumbersome, making it easy for...
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Mobile

Are You Being Ghosted by a Bot?

Valentine's Day is quickly approaching, and if you’re scrambling to get a date you may find yourself scrolling through Match.com or swiping right on Tinder. Millions of people are doing the same thing, but are all these prospects real people?  
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Ad Fraud

The Dangers of DNA Hacking

It’s eerie how real-life can mimic a page out of a fictional novel. Look around, and much of what you see mirrors Aldous Huxley’s Dystopian novel: Brave New World.  
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Cybersecurity

Cybersecurity: the Ripple Effects of the Government Shutdown

The government has been shut down for over a month, making it the longest government shutdown in history. The longer the government remains shutdown, it raises the question: how is it affecting our national cybersecurity? 
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Ad Fraud

CES 2019 Recap

Recently my tech team and I stepped out of the office for a few days to do some research on the road, assessing how new technology holds up against hackers. And what better place to interact with new technology than CES in Las Vegas.
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Impression Fraud

Verification Stripping: How It Hurts Your Brand

Ad injection, click farms, cookie stuffing... each a different form of ad fraud. There are so many terms, we’ve created an Ad Fraud Glossary. And the latest term we’re adding to our glossary is verification stripping.   
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Ad Fraud

New Year, New Ad Fraud Resolutions

Every new year presents an opportunity for a clean slate. But that doesn’t mean we’ve left the previous year’s problems behind. Ad fraud isn’t going anywhere. Staying one step ahead of fraudsters requires a proactive approach.    
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Ad Fraud

Ad Fraud: A Year in Review

If you’re in the digital marketing sphere, you may have contributed to the $19 billion lost to ad fraud. Research estimates that advertisers will spend $51 million each day on fraudulent ads, totaling billions of dollars in 2018. This year, lost spend due to ad fraud totaled 9% of all digital...
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