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Ad Fraud Solution

How reCAPTCHA v3 Differs from an Ad Fraud Solution

Ad fraud is a serious problem for advertisers, marketers, and e-commerce companies. In fact, a recent study from Juniper Research found that ad fraud cost companies $42 billion in 2019, a 21 percent uptick from the previous year. Making matters worse, the firm predicts that losses will balloon to...
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Ad Fraud

Fraud Detection: Online Survey Scams and How To Spot Them

When you’re on the hunt to make money, it’s tempting to spend a few minutes filling out an online survey that promises you a sweet monetary reward. But before you click, are you sure that survey is legit? Fraudulent online surveys hurt not only consumers but brands, too. Here’s what you need to...
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Affiliate Marketing

5 Affiliate Marketing Tools That Can Optimize Your Campaigns

Affiliate marketing is a great way for companies like yours to unlock new revenue streams and sell your products and services to more customers. This is why nearly 90 percent of advertisers agree that affiliate marketing plays a critical role in the success of their overall strategies.
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Lead Generation

Why TCPA Regulations Matter to Lead Gen Marketers Addressing Ad Fraud

If you’re one of the 96 percent of Americans who owns a cell phone, chances are you’ve dealt with your fair share of robocalls, unwanted telemarketing calls, and text message spam over the years. Not only are they frustrating and invasive, they can also lead to identity theft and other forms of...
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Lead Generation

Affiliate Marketing Lead Generation: Beware of Form Bots

In affiliate marketing, companies looking for new customers ask affiliates to find them leads. In exchange, the company pays the affiliate for each lead generated, following the classic cost per lead (CPL) pricing model. Unfortunately, people find a way to cheat the system. Dishonest affiliates...
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Ad Fraud

What Is a Bot, Anyway?

As the term "bots" becomes more common and widely used, you may find yourself asking, "just what is a bot?" Short for “robot,” bots are automated software programs built to carry out specific tasks. They do jobs that most people would find too repetitive or time-consuming. Bots can vary in...
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Digital Marketing

Costs and Benefits of Using an Advertising Fraud Solution

Ad fraud can have a serious impact on any business. Not only can ad fraud eat your budget and water down ROI, it can also suck up a lot of time, causing your business to incur hefty opportunity costs along the way.
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Digital Marketing

Marketing Campaign Performance Metrics That Matter

Measuring marketing campaign performance is one of the most important aspects of the marketing professional’s job. However, metrics used to measure how successful we are don’t always tell the entire story. Sometimes we rely on metrics that make our marketing campaign performance look really good,...
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Digital Marketing

How Performance-Based Marketers Can Improve Cost per Acquisition

In a time of narrow budgets and data-driven decisions, performance-based marketing is an advertising strategy that has continued to make a mark in the digital marketing industry. Gone are the days where just “clicks” were enough to evaluate the value driven by an ad campaign; instead, today’s...
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Digital Marketing

Every Penny Counts: Stop Losing Money from Affiliate Marketing Fraud

It is a terrible fact, but affiliate marketing fraud costs businesses quite a bit of money. 
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