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MarTech Series: The Dangers of Ad Fraud

CEO Rich Kahn recently chatted with MarTech Series about his role and mission to educate others on the dangers of ad fraud. 
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Press

AP NEWS: Anura.io Explains the Impact of Bot Form Fills and Suggests Counter-Measures

Global ad spend rose to $628.63 billion in 2018 and is expected to grow steadily at more than 5.0% per year through 2022. Although ad budgets are growing, return on digital ad investment is going in the opposite direction. What's fueling the disconnect? Anura.io explains.
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Press

Partnerize and Anura Integrate to Provide Partner Marketers Real-Time Protection From Fraudulent Traffic

  Brands using Partnerize know they’re advertising to real people, thanks to a completed integration with ad-fraud solution Anura.io, the companies announced today. Partnerize, the leading provider of partner marketing solutions for global brands, is making Anura.io available to all Partnerize...
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Mobile

How Mobile Ad Fraudsters Are Targeting You

Ad fraud is happening right in the palm of your hand, with 50-60% of ad fraud losses occurring in the mobile sphere.  
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Press

CEO Rich Kahn's Interview With MarTech's Prediction Series 2019

CEO Rich Kahn recently sat down with MarTech, as part of their Prediction Series 2019. He shared his predictions including the role of ad verification tools plus the most impactful lesson he learned in 2018 and how he plans to implement that lesson in 2019.
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Ad Fraud

Why Performance-Based Marketers Don’t Think They Need an Ad Fraud Solution

Ad fraud isn’t going anywhere, and costs are expected to climb to $44 billion annually by 2022. Adding a layer of protection against fraud seems like it should be a priority to stave the bleeding. But actually it’s not uncommon to hear “Thanks, but I don’t need an ad fraud solution.”    
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Press

CEO Rich Kahn Discusses How Performance-Based Campaigns Are Vulnerable to Ad Fraud

In the past, programmatic buying has rendered advertisers vulnerable to advertisement fraud. However, there is good news: last year’s ANA report suggested that this trend is changing, thanks to stronger filtration processes and security measures that counteract risky traffic sources.  
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Press

Where Is Ad Fraud Coming From? [Exclusive New Report]

Digital Media Training had another sit down with Rich Kahn, the CEO and co-founder of eZanga  and Anura.io, who shared his exclusive new ad fraud report with them.  And it's packed with interesting new findings!  
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Press

CEO Rich Kahn Tells AiThority His 2019 Predictions

Wondering what's in store for fighting ad fraud in 2019? CEO Rich Kahn shares his predictions with AiThority, including the role of ad verification tools in fighting fraud and AI-as-a-Service.   
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Ad Fraud Solution

Why OTT & CTV Need an Ad Fraud Solution

Currently in the United States, Over-the-Top (OTT) viewing occurs on more than 2.4 billion devices and Connected TV (CTV) viewing, 168.1 million.¹ OTT in particular, is anticipated to see the largest increase in video ad spend within the next five years, making it a prime target for invalid...
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