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Ad Fraud

Accountability Group Awards Anura TAG Certified Against Fraud Seal

MIDDLETOWN, DELAWARE—January 31, 2020—Anura, a leading provider of ad fraud protection solutions, is excited to announce that it has been awarded the TAG Certified Against Fraud Seal by the Trustworthy Accountability Group (TAG). After achieving the TAG certification with independent validation by...
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Press

Partnerize and Anura Integrate to Provide Traffic Fraud Protection

  Brands using Partnerize know they’re advertising to real people, thanks to a completed integration with ad-fraud solution Anura.io, the companies announced today. Partnerize, the leading provider of partner marketing solutions for global brands, is making Anura.io available to all Partnerize...
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Mobile

How Mobile Ad Fraudsters Are Targeting You

Ad fraud is happening right in the palm of your hand, with 50-60% of ad fraud losses occurring in the mobile sphere.  
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Ad Fraud

Why Performance-Based Marketers Doubt Needing an Ad Fraud Solution

Ad fraud isn’t going anywhere, and costs are expected to climb to $44 billion annually by 2022. Adding a layer of protection against fraud seems like it should be a priority to stave the bleeding. But actually it’s not uncommon to hear “Thanks, but I don’t need an ad fraud solution.”    
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Press

Rich Kahn Discusses Performance-Based Campaign Ad Fraud Vulnerability

In the past, programmatic buying has rendered advertisers vulnerable to advertisement fraud. However, there is good news: last year’s ANA report suggested that this trend is changing, thanks to stronger filtration processes and security measures that counteract risky traffic sources.  
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Ad Fraud Solution

Why OTT & CTV Need an Ad Fraud Solution

Currently in the United States, Over-the-Top (OTT) viewing occurs on more than 2.4 billion devices and Connected TV (CTV) viewing, 168.1 million.¹ OTT in particular, is anticipated to see the largest increase in video ad spend within the next five years, making it a prime target for invalid...
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Ad Fraud

Mobile Fraud Protection Techniques For eCommerce Brands

Sure, yesterday was Halloween. But the reality is holiday merchandise has been on the shelves for weeks now. And you've likely already started working on your marketing strategy for the holidays. But does your eCommerce strategy include mobile fraud protection?  As mobile eCommerce evolves, so does...
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Press

CEO Rich Kahn Discusses Mitigating Ad Fraud in Risk Group Podcast

Rich Kahn, co-founder and CEO of eZanga.com, Inc. and ad fraud solution Anura.io participates in Risk Roundup to discuss mitigating ad fraud.  
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Ad Fraud

Brand Safety: Are Your Ads Running on Illegal Streaming Sites?

Brand safety continues to dominate conversations whenever advertisers and marketers express their concerns with the current state of digital advertising. A survey of industry professionals conducted by GumGum revealed that 75% of brands reported at least one brand unsafe exposure within the past...
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Ad Fraud

Maintaining Compliance: 3 Things Not to Waste Your Q4 Budget On

It’s Q4 and your digital marketing budget is still kicking. Now you’re faced with trying to use all remaining spend before the year is over.  
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