Request A Demo
Browse by topic

Ad Fraud

How Can You Grow Your Company with an Ad Fraud Solution

Ad fraud has been a problem for some time, and a well-known problem at that. Back in 2016, a Mashable headline read, “Ad fraud could become the second biggest organized crime enterprise behind the drug trade.” Even Virginia Senator Mark Warner relayed this stat in a tweet to emphasize the problem.
Read

Ad Fraud

Anura Awarded TAG Certified Against Fraud Seal by the Trustworthy Accountability Group

MIDDLETOWN, DELAWARE—January 31, 2020—Anura, a leading provider of ad fraud protection solutions, is excited to announce that it has been awarded the TAG Certified Against Fraud Seal by the Trustworthy Accountability Group (TAG). After achieving the TAG certification with independent validation by...
Read

Ad Fraud

What Does Ad Fraud Have to Do with Your Digital Marketing Campaign?

When you think of cybercrime, the first thoughts that come to mind are likely centered around the big-time data breaches that make headlines. When companies such as Marriott, Yahoo, Equifax, and Capital One have hundreds of millions of records exposed, it tends to make an impression.
Read

Ad Fraud

In with the New, Out with the Old: Why Viewability Is a Broken Metric

In today’s world, the term data-driven weaves itself into just about every conversation when it comes to business. As a result, business metrics have become more important than ever before. For advertisers, metrics have long been part of the game. Nowadays, coworkers in other departments and...
Read

Click Fraud

4 Ways Click Fraud Derails Conversion Campaigns

Pay-per-click (PPC) advertising is widely regarded as one of the best investments a digital marketer can make. Google estimates an average $2 return for every $1 spent on Google Ads, while a recent study found that PPC website visitors are 50% more likely to make a purchase than organic visitors.
Read

Ad Fraud

Ad Fraud Can Have a Monumental Impact on TCPA Compliance and Affect Your Bottom Line

Since telemarketing began in earnest back in the early 1980s, this method of generating sales leads has been growing — and learning. Improved technology meant that businesses could lean on computer-integration, predictive dialing, as well as robocalls to reach thousands of potential customers per...
Read

Programmatic Buying

Eliminating Ad Fraud from Programmatic Buying Campaigns

Programmatic buying campaigns can facilitate growth and scale for campaign efforts, but, like an estimated 25 percent of all web traffic, it is subject to being less effective due to rampant ad fraud. By eliminating ad fraud, programmatic buying campaigns can fully achieve the scale that...
Read

Programmatic Buying

Why Programmatic Campaigns Need the Security of Pre-Bid Solutions

The term “programmatic advertising” refers to the process of using software -- instead of human interactions -- to automatically purchase advertising space based on predefined criteria such as the target user’s age, gender, occupation, and location. Other factors that define the target user’s...
Read

Bots

How An Internet Bot Can Make Robocalls and Ruin Campaigns

Predatory internet bots come in a variety of formats, and the ones that conduct ad fraud are responsible for costing the industry $42 billion is lost revenue this year alone. Whether using spam bots, spy bots, or zombie computers, these enticing financial incentives have motivated fraudsters to...
Read

Bots

The Ultimate Guide to Internet Bots

Computers are an increasingly vital part of everyday life because they accelerate and facilitate the processing of information -- making lives and labor easier. Technological advancements, however, have also led to the creation of Internet bots. Some of you may be asking, what the heck are bots?...
Read

Get the Latest Updates from Anura

Subscribe to Email Updates